Dr. Radmila Lukian at L’Oréal Derma 2025: Leading with Integrity in the Age of Medical Influence

May 10th, 2025, Abu Dhabi hosted the 6th Edition of L’Oréal Derma, an exclusive medical conference bringing together global leaders in dermatology and aesthetic medicine. Among the esteemed participants was Dr. Radmila Lukian, founder and medical director of Lucia Clinic, who joined the Medical Influencers Academy and took part in the anticipated panel discussion, “Get Inspired by the Experts.”

The event brought together medical professionals who not only excel in their clinical expertise but also use social platforms to educate and influence. In a world where beauty, medicine, and communication converge faster than ever, Dr. Radmila offered a grounded and refreshingly honest perspective.

Shaping the Conversation in the Digital Age

Dr. Radmila opened the discussion by addressing how the role of doctors is shifting with the rise of digital platforms:

“Social media has changed how we talk to patients. As doctors, we’re no longer just working inside the clinic, we’re now part of a big, worldwide conversation about health, beauty, and wellness. I believe it’s our job to keep things clear and honest by sharing real medical facts, showing safe and trusted methods, and helping people choose the right treatments. Being real and teaching people should always come before just trying to entertain.”

This philosophy is the foundation of how Lucia Clinic approaches communication and patient care—balancing visibility with truth, and influence with responsibility.

Influence Is a Privilege—And a Duty

When asked about the responsibility that comes with influence, Dr. Radmila made it clear that visibility is not about popularity—it’s about accountability:

“When you have a platform and people listen to your advice, you carry a big responsibility. As a doctor, what you share can shape how others think and feel about themselves. That means it’s important to be honest, careful, and only give advice based on real science and proven results. In aesthetic medicine especially, we are not just treating the skin, we’re supporting how people see themselves. So we must always focus on their well-being, guide them with care, and avoid pushing trends or quick fixes. Real change takes time, and our role is to offer safe, long-term solutions built on trust.”

In an industry saturated with trends, Dr. Radmila stands out for her unwavering commitment to evidence-based medicine and personalized treatment strategies.

Skin Health Goes Beyond the Surface

On the topic of myths, Dr. Radmila addressed one of the most common misconceptions in beauty today:

“Many people believe that good skin comes only from what we put on the outside. But the truth is, our skin shows us what’s happening inside the body like stress, hormones, and daily habits. My approach is called ‘skin decoding,’ where I look deeper into all layers of the skin to understand what it’s really trying to tell us. This helps me create personalized treatments that focus on the root cause, not just the surface. Healthy, glowing skin needs care from the inside out and it’s about building real, long-term results, not quick fixes.”

This inside-out approach is part of what makes Lucia Clinic’s results both authentic and sustainable—focusing on skin health rather than surface-level solutions.

From Hesitation to Empowerment

When asked what inspired her to join social media, Dr. Radmila shared a story that many modern professionals can relate to:

“When I went to a conference in San Diego, the first thing I saw was a bold message: ‘If you don’t have social media, you will be bankrupt.’ At that time, I wasn’t using social media at all. That moment made me realize I needed to change. In a busy city like Dubai, being seen online is important—especially for a doctor. So, I started my social media journey. I use it to share real facts, educate people, and show my work in an honest way. It helps me build trust even before someone visits the clinic.It’s not about following trends, it’s about helping people make smart choices and staying connected.”

What began as a challenge became one of her most impactful tools for patient education and relationship-building.

A New Generation of Skincare Patients

Dr. Radmila highlighted a shift in how different generations approach skincare:

“Skincare consumers today are more informed and have different needs. A few years ago, most of my patients were Millennials. They focused on prevention, natural results, and long-term skin health, often choosing treatments like injectables and facials.Now, Gen Z is starting to care about skincare too. They begin earlier, are influenced by social media, and want quick results. They see skincare as part of their personal style and often ask about trending treatments they’ve seen online. Millennials focus more on long-term care, while Gen Z wants fast, visible results. But no matter their age or trend, I always personalize treatments to help patients achieve healthy, lasting results.”

Her ability to tailor treatment plans across different age groups is a testament to Lucia Clinic’s personalized approach.

As the conversation turned to patient behavior, Dr. Radmila made a distinction between online questions and in-person consultations:

“Online, people often ask general questions like, ‘Is this treatment safe?’ or ‘Which product is best for acne?’ These are often based on what they see on social media. But in the clinic, the questions are more personal, like ‘Why is my skin reacting?’ or ‘I’ve tried many treatments, but my skin still looks saggy.’ The digital world is helpful because it gets people talking and creates awareness. But real connections, understanding, and personalized advice happen when we meet in person. That’s why both online and in-person care are important. Social media builds trust, and the clinic provides real transformation.”

Lucia Clinic thrives at this intersection—raising awareness online, delivering results offline.

As someone who values consistency, Dr. Radmila treats her social presence with the same integrity she brings to her clinic:

“I treat my social media the same way I treat my clinic, with care, honesty, and trust. I use it to share helpful information and guide people, always reminding them that everyone’s skin is unique. I don’t make big promises or push quick fixes because I believe in building a personalized journey for each patient. My goal is to provide the right information, help people understand their options, and encourage them to come in for a consultation before making any decisions about their treatments. This way, they can feel confident in their choices.”

What Inspires a Global Educator

“My For You Page has lots of helpful tips from experts, real patient stories, videos from doctors around the world, and sometimes some fun doctor videos. I like content that takes science and makes it easy for everyone to understand. It’s inspiring when doctors share information in a simple way and help people take care of their health. I believe that global doctors sharing education can make a big difference in how people learn about their health and make better choices.”

This global perspective is exactly what keeps Dr. Radmila’s content rooted in both education and empathy.

Advice to Doctors Starting on Social Media

For new doctors finding their voice online, Dr. Radmila offered this honest advice:

“Social media is a great tool, but it’s important to use it with a clear purpose. You don’t have to try to go viral every time, just focus on being helpful and sharing what matters. Share what you really know, focus on educating others, and always remember: your honesty and trust are what people value most. Build trust by being informative and clear, and let your true self shine through in your posts. This is what helps people connect with you—real education, care, and real value.”